Web 2.0 For Building Social Interactivity Between Customers And Companies

Before some years doing business was based on materialistic things with no room for having any social interaction and communication with your customers. Business tactics have now evolved and requires much more requirements to be fulfilled for success. Apart from maintaining sheer professionalism, if you want higher sales and profits, one needs to establish strong inter-personal relations with your customers. Concept of web 2.0 has played important role in reviving the old business strategies into newer ones, which suggests putting extra effort into developing social interaction for higher profits.

Web 2.0 is based on social communication, to sell a product or service you need to be convincing and soft rather than harsh. Today’s customers want interaction with the company whose product or service they are purchasing, collect detailed information about them and calculate what benefits they get from that company. For this purpose get a professional business profile designed for your company that exhibits your business in a friendly manner to the target customers and establishes strong social image and trust. When you build such personal connection with your clients, they are going to have more trust and loyalty towards your company and its products/services.




As web 2.0 is based on inter-personal interaction format, its marketing comprises of many tools like microblogging websites, social network sites, loads of communication between the users and the company. In order to attract customers and keep them informed about the latest events, business news, etc many websites have installed accounts like Facebook, Twitter and MySpace.

Social networking websites, microblogging websites, extensive communication between the customers and company, etc are marketing tools of web 2.0 for establishing good inter-personal interaction. Several websites have created their accounts with Twitter, Facebook and MySpace which is used to inform the customers about your company’s business news, latest events, etc. These social networking sites show latest information about your blog, news and bulletin. They do not show actual site’s information.

As this approach is more friendly and interactive in nature, buyers don’t feel being burdened and forced into their buying decisions. Here you tend to generate trust and faith in the minds of the customers for your business. In earlier times marketing techniques were more pushing and hard-hitting which is now changed to softer sales techniques which is more of social networking kind encouraging open communication between the client and the company, thus increasing chances of higher sales and profits.

by: Alan Smith