There's a lot of free articles and information you can read about SEO all over the Internet. That's all fine and dandy, but when you try to learn it this way you learn it in bits and pieces. There are hundreds of little tricks you need to know to become truly proficient at Search Engine Optimization, and that's learned over years. Plus to be a true Search Engine Professional, you need some contacts, at least a dozen tools, some which charge a monthly fee and you need to keep reading up on the latest techniques.
What It Takes to Become A True SEO Professional
An SEO Professional is no different from a Piano Player. You can learn the basics in a relatively short amount of time, but to become proficient, it takes lots and lots of practice. It's also more of an art than a skill since you can always get better, no matter how good you are at it. I'm speaking as someone who does this everyday and I still get nerve wracked from time to time, and I've been doing this on a professional level successfully for over 3 years now, and in the most competitive global markets.
I've also attended SEO Seminars, bought about a dozen Niche Marketing Courses, learned how to create Screen Capture Videos and a lot of other stuff. And to be honest I still have quite a bit to learn, and anyone who tells you they know it all, put your best sneakers on and run as fast as you can. I can assure you they are lying to you and just trying to close a quick sale. This industry is flooded with people like this unfortunately.
So what is the point I'm trying to make? The point is that a good SEO Professional is very hard to come by. They are not a dime a dozen. It is a very specialized skill that takes a special person to perform. You have to be willing to sit down at a computer for hours and write content, get backlinks, read journals, buy and take new courses just to keep on top of the Google Game. A real Search Engine Optimization Expert is a full time professional. The trade does pay relatively well but it's a huge trade off of your time.
You can not learn this skill at your State University or Community College. Much of the stuff you learn in SEO is by true insiders, people who have worked for Google or Yahoo in the past that run expensive training seminars. Or people who have done SEO for 10 years or more and know it like the back of their hand since they've had so much practice. Almost all Search Engine Professionals come from extensive technical backgrounds.
Local Business Demand Exceeds SEO Supply Bigtime
Right now there's about 2000 people in the world that understand SEO. I know this for a fact because this is the total amount of people who have taken the type of advanced training we have received. There are millions of Small Businesses in the United States alone who can use targeted, local SEO Services that will make them the top dog in their local niches.
What this means is that statistically it's almost impossible to find an qualified SEO Company that will truly go to bat and help you out, and is the reason that this subject is so mysterious to almost everybody today. But the good news is that we're here and we're ready to help you get the necessary leads to take your company to the next level.
So when you compare the 2000 SEO Professionals to the millions of Business Owners, the supply lies within the Small Online Local Business Owner such as yourself, and the demand is with us. I'm sorry I'm not trying to sound arrogant here, I'm just pointing out the facts.
It's hard to find good, qualified Search Engine Professionals who can actually document their successes and achievements. This is because good Search Engine Work isn't cheap, and there are a lot of scammers and fly by night companies that know this, and take advantage of Local Business Owners and charge them for work they don't really know how to do right.
Your responsibility as a Small Local Business Owner Online is to find and take advantage of the right people who are not afraid to get on the phone with you and prove to you everything they claim. They should be able to give you detailed information about your Top 10 Competitors and exactly what it will take for you to pass them up.
They should also be there to answer all your questions over the phone, and if geography dictates, be happy to arrange a personal meeting as well. Most people won't do this and hide behind a terminal, hoping you'll load up their Online Shopping Cart with their services. We don't take automated orders because there is no cookie cutter approach to helping you achieve your goals. Each Business Owner has different goals, different needs and different budgets.
Also there are certain business Models we can't do anything for. And if this is the case a Search Engine Optimization Company should be honest enough to tell you up front that they can't help you, not charge you thousands of dollars and not do anything for you anyway.
